Yachts For Kings earns affiliate and referral fees from charter brokers, day charter platforms, and sales brokerages. The standard charter referral pays us $3,000 to $9,000 on a $300,000 booking. The standard day charter affiliate pays 6 to 12% of the booking fee. The standard sales referral pays $50,000 to $500,000 on a closed yacht sale of $5 million to $50 million. None of these fees are paid by the reader. The broker or the platform pays them out of the commission they earn on the transaction. This page sets out the mechanics, the regulatory basis, and what the disclosure relationship means for the rankings on the site.
The short version, suitable for copying into legal review
Yachts For Kings is an independent editorial publication that earns affiliate commissions and referral fees from links published on this site. We have commercial relationships with charter brokers, including Burgess, Edmiston, Camper and Nicholsons, Fraser, Northrop and Johnson, and IYC; with day charter platforms, including GetMyBoat, Click and Boat, Sailo, and Viator; and with sales brokerages, including Burgess, Edmiston, Camper and Nicholsons, Fraser, and Northrop and Johnson. All affiliate and referral fees are paid by the broker, platform, or shipyard, and not by the reader. We disclose the relationship on every page that contains an affiliate or referral link. We do not change editorial rankings in exchange for affiliate or referral revenue.
What an affiliate link is, in our context
When you click a link on this site to a broker's contact form, an aggregator's inventory page, or a sales brokerage's listing, the link carries a tracking token that identifies us as the referrer. If you proceed to enquire, book, or buy through that broker or platform within the cookie window (typically 30 days for affiliate platforms, 90 days for direct broker agreements, and indefinite for sales brokerage referrals on a named yacht), we are paid a referral fee.
The reader does not pay more. The price quoted by the broker to the reader is the price the broker would quote to any reader who walked in cold. The fee paid to us is taken out of the broker's commission on the transaction, not added on top.
The standard disclosure block, on every monetized page
Every page that contains an affiliate or referral link carries the following block at the top of the editorial body.
This page contains affiliate and referral links. If you charter, book, or buy through them we earn a referral fee, paid by the broker or platform, at no cost to you. We have not adjusted our rankings for the referral rate. Full breakdown on our how-we-make-money page.
The disclosure is in italics, in the same typeface as the body. It is not buried in a footer. It is not behind a hover. If you reach a monetized page on this site that does not carry the block, email editor@yachtsforkings.com and we will resolve within five working days.
FTC and ASA compliance
The US Federal Trade Commission's 16 CFR Part 255 endorsement guidelines require clear and conspicuous disclosure of material commercial relationships between an endorser and a seller. The UK Advertising Standards Authority's CAP Code carries equivalent rules. We have built our disclosure model around both.
Specifically: the disclosure appears before the affiliate link on the page, not after it. The disclosure is in the reader's reading flow, not in a footnote. The disclosure names the relationship type (affiliate, referral) and the payment direction (paid by broker, not by reader). The disclosure does not rely on the reader hovering, expanding, or clicking through to find the relevant text.
We do not rely on a single site-wide disclosure to cover every page. The site-wide disclosure here is supplementary. The per-page disclosure is the primary compliance point.
For sponsored content specifically, the word "Sponsored" appears in the eyebrow position at the top of the page in the same typographic position as the section label on editorial pages. Sponsored pieces sit at separate URLs (typically /sponsored/[partner]/) and are excluded from the best-of rankings.
Why we equalize the rates with our partners
If Burgess paid us 3% on a referral and IYC paid us 1%, our commercial incentive would be to route every charter inquiry to Burgess. The ranking would be corrupt by design.
We negotiated direct broker referral rates at materially the same level on purpose. The exact rates are commercially sensitive. The fact that they are equalized is the disclosure that matters. The reader knows that when our editorial ranks Burgess above IYC for a specific charter brief, the verdict was made on service and inventory, not on commission rate.
The day charter platforms (GetMyBoat, Click and Boat, Sailo, Viator) pay the same standard affiliate rate they pay every other publisher. We do not have negotiated bespoke rates with them. The 6 to 12% range is the industry standard published in their public affiliate program documentation.
The sales brokerage referrals are bespoke per agreement, but the buyer-side referral fraction is industry standard at 10 to 25% of the listing broker's commission. The variation in fraction reflects the difficulty of qualifying a buyer rather than a commercial preference between brokerages.
What the disclosure does not cover
The disclosure block does not signal that we have personally chartered, bought, or sea-trialled every yacht we cover. We have not. The methodology page sets out the three verification levels we operate under (verified on-board, verified third-party, and pending). Approximately 18% of yacht pages are at verified-on-board. The other levels are signaled in the page header on each yacht page.
The disclosure block does not signal that we have a financial relationship with every operator on the page. Many yachts we cover are listed by brokers we do not hold a direct referral agreement with. Those yachts are routed to the aggregator affiliate (BoatBookings, YachtCharterFleet) or to the broker's own inquiry form without a tracking token, depending on the broker.
The disclosure block does not cover the For Kings sister sites. VillasForKings, HotelsForKings, RestaurantsForKings, and BarsForKings each carry their own affiliate disclosure pages. The cross-links from a destination page on this site to a villa or hotel on a sister site carry that site's disclosure on landing, not ours.
Sponsored content, distinct from affiliate
Sponsored content is a separate revenue stream from affiliate and referral. Sponsored pieces are paid for by a shipyard, builder, tourism board, or vendor at a published rate card. The word "Sponsored" appears at the top of the page. The piece does not appear in best-of rankings. The sponsor cannot edit the editorial copy in the piece, but the sponsor can refuse to publish the piece if the editorial concludes against the sponsor's product. We have killed two sponsored guides in this scenario in 2026.
Sponsored content does not move yachts, brokers, or builders up or down in any other page on the site. A Sanlorenzo-sponsored guide on the SX120 does not move the SX120 up our ranking of 35m-to-40m yachts. The sponsored piece and the editorial piece are different products on different URLs with different rules.
Affiliate platforms we are members of
We are members of the following affiliate and referral programs as of 2026-03-30.
- GetMyBoat affiliate program
- Click and Boat partner program
- Sailo affiliate
- Viator yacht experience affiliate
- BoatBookings referral
- YachtCharterFleet referral
- Direct broker referral agreements with Burgess, Edmiston, Camper and Nicholsons, Fraser, Northrop and Johnson, IYC
- Direct sales brokerage referral agreements with Burgess, Edmiston, Camper and Nicholsons, Fraser, Northrop and Johnson
We are not members of Amazon Associates or any general retail affiliate program. The yacht-relevant retail content on this site is light enough that the program would not move revenue, and it would add a disclosure surface area for trivial linked items.
How to opt out of being tracked through our links
If you would like to enquire with a broker on our coverage list without us being credited for the referral, do not click the link on our page. Type the broker's URL directly into the browser, or use a search engine. The tracking token is set only on click-through from our site. There is no cookie planted by visiting our pages that follows you to broker sites later. The reader's browser-level cookie controls are the standard route.
For more on cookies and tracking generally, see the privacy page.
Linked policies
The revenue model behind the disclosure is on the how we make money page. The editorial firewall that keeps the ranking honest is on the editorial standards page. The data verification process behind the rankings is on the methodology page. The cookie and data position is on the privacy page.